Are you looking to advertise on LinkedIn and not sure what size your ad should be? Look no further! In this article, we’ll provide you with the perfect LinkedIn ad Specs and size recommendations that will make your ad stand out and grab the attention of your target audience.
First, let’s talk about why ad size matters. The size of your ad can significantly impact its visibility and effectiveness. A well-designed ad in the right size will be more visually appealing and make a bigger impact on your target audience.
LinkedIn offers a variety of ad formats, including sponsored content, sponsored InMail, and display ads. Each ad format has different size requirements to ensure optimal display on the platform. Here are the recommended ad sizes for each format:
Table of Contents
- Image ads: 1200 x 627 pixels
- Video ads: 360p (480 x 360 pixels), 480p (640 x 480 pixels), 720p (960 x 720 pixels)
- Carousel ads: 1080 x 1080 pixels
- Single image: 300 x 250 pixels
- Hero image: 600 x 200 pixels
- Medium Rectangle: 300 x 250 pixels
- Wide Skyscraper: 160 x 600 pixels
- Leaderboard: 728 x 90 pixels
It’s important to note that these are only recommendations and not set rules. You can always experiment with different ad sizes and formats to see what works best for your brand and audience.
Now that you know the recommended ad sizes, let’s dive deeper into each format and discuss some best practices for designing ads that will get you the results you want.
Sponsored content appears in users’ feeds and looks like regular posts, but with a “sponsored” label. Image ads are the most commonly used format, and they can be static or animated GIFs. When designing your image ad, make sure to use high-quality images that are relevant to your message and brand. It’s also important to choose an image that will grab the attention of your target audience and make them want to engage with your ad.
For video ads, keep them short and to the point. The first few seconds are critical in capturing the viewer’s attention, so make sure to include your key message early on. Also, include captions in your video as many viewers watch videos on mute.
Carousel ads allow you to showcase multiple images in one ad. Use this format to tell a story or highlight different features of your product or service. Make sure to use high-quality images and keep your message clear and concise.
Sponsored InMail is a messaging format that delivers your message directly to your target audience’s LinkedIn inbox. When designing your InMail ad, keep in mind that you only have a few seconds to grab the recipient’s attention before they decide to engage or delete the message. Use a clear and concise subject line, and make sure the body of the message is personalized and relevant to the recipient.
For single image InMail ads, use high-quality images that are relevant to your message and brand. For hero image InMail ads, use a striking image that will grab the recipient’s attention and make them want to engage with your message.
Display ads appear on the right-hand side of LinkedIn pages and are an effective way to reach a broad audience. When designing your display ad, make sure to use high-quality images that are relevant to your message and brand. It’s also important to keep your message clear and concise.
The medium rectangle is the most commonly used size and is an effective way to showcase your brand or product. The wide skyscraper is a taller version of the medium rectangle and can be used to showcase longer product images
or more detailed information. The leaderboard is a larger size that can be used to promote your brand or message.
In addition to ad size and format, it’s important to keep in mind some general best practices when designing LinkedIn ads. Here are some tips to help make your ads stand out:
- Use eye-catching images: Choose images that are visually appealing and will grab the attention of your target audience.
- Keep your message clear and concise: Make sure your message is easy to understand and gets straight to the point.
- Personalize your ads: Use personalization to make your ads more relevant to your target audience.
- Use a clear call-to-action: Tell your audience what you want them to do after seeing your ad.
- Test different ad formats and sizes: Experiment with different ad formats and sizes to see what works best for your brand and audience.
LinkedIn Ad Size Recommendations FAQ’s
What is the recommended image size for LinkedIn Sponsored Content ads?
The recommended image size for LinkedIn Sponsored Content ads is 1200 x 627 pixels. This size is optimized for both desktop and mobile devices, ensuring that your ad looks great and is easy to read and interact with across different platforms.
What are the recommended dimensions for LinkedIn video ads?
For LinkedIn video ads, the recommended aspect ratio is 16:9. The recommended resolution is 360p (480 x 360) or higher, and the maximum file size is 5 GB. Make sure to use high-quality video that is relevant to your ad message and appeals to your target audience.
What size should my LinkedIn profile picture be for company page ads?
The recommended size for your LinkedIn profile picture for company page ads is 300 x 300 pixels. This ensures that your picture is clear and recognizable, and that it looks good on both desktop and mobile devices.
What is the recommended size for LinkedIn Spotlight ads?
The recommended size for LinkedIn Spotlight ads is 200 x 200 pixels. This small but eye-catching ad format is great for driving engagement and clicks, and can be used in a variety of different ad campaigns.
What is the recommended file type for LinkedIn ads?
The recommended file type for LinkedIn ads is JPEG or PNG. Make sure your images are high-quality and clear, and that they are optimized for fast loading times. For video ads, the recommended file types are MP4 or MOV.
The perfect ad size for LinkedIn varies depending on the ad format, and it’s important to choose the right size to make your ad stand out and grab the attention of your target audience. By following the recommended ad sizes and best practices outlined in this article, you’ll be well on your way to designing ads that will get you the results you want. So, get started and create an ad that will make a lasting impact on LinkedIn.