The Perfect Ad Size: LinkedIn Ad Size Recommendations

Are you looking to advertise on LinkedIn and not sure what size your ad should be? Look no further! In this article, we’ll provide you with the perfect LinkedIn ad Specs and size recommendations that will make your ad stand out and grab the attention of your target audience.

First, let’s talk about why ad size matters. The size of your ad can significantly impact its visibility and effectiveness. A well-designed ad in the right size will be more visually appealing and make a bigger impact on your target audience.

LinkedIn offers a variety of ad formats, including sponsored content, sponsored InMail, and display ads. Each ad format has different size requirements to ensure optimal display on the platform. Here are the recommended ad sizes for each format:

Sponsored Content

• Image ads: 1200 x 627 pixels
• Video ads: 360p (480 x 360 pixels), 480p (640 x 480 pixels), 720p (960 x 720 pixels)
• Carousel ads: 1080 x 1080 pixels

Sponsored InMail

• Single image: 300 x 250 pixels
• Hero image: 600 x 200 pixels

Display Ads

• Medium Rectangle: 300 x 250 pixels
• Wide Skyscraper: 160 x 600 pixels
• Leaderboard: 728 x 90 pixels

It’s important to note that these are only recommendations and not set rules. You can always experiment with different ad sizes and formats to see what works best for your brand and audience.

Now that you know the recommended ad sizes, let’s dive deeper into each format and discuss some best practices for designing ads that will get you the results you want.

Sponsored Content

 Sponsored content appears in users’ feeds and looks like regular posts, but with a “sponsored” label. Image ads are the most commonly used format, and they can be static or animated GIFs. When designing your image ad, make sure to use high-quality images that are relevant to your message and brand. It’s also important to choose an image that will grab the attention of your target audience and make them want to engage with your ad.

For video ads, keep them short and to the point. The first few seconds are critical in capturing the viewer’s attention, so make sure to include your key message early on. Also, include captions in your video as many viewers watch videos on mute.

Carousel ads allow you to showcase multiple images in one ad. Use this format to tell a story or highlight different features of your product or service. Make sure to use high-quality images and keep your message clear and concise.

Sponsored InMail

Sponsored InMail is a messaging format that delivers your message directly to your target audience’s LinkedIn inbox. When designing your InMail ad, keep in mind that you only have a few seconds to grab the recipient’s attention before they decide to engage or delete the message. Use a clear and concise subject line, and make sure the body of the message is personalized and relevant to the recipient.

For single image InMail ads, use high-quality images that are relevant to your message and brand. For hero image InMail ads, use a striking image that will grab the recipient’s attention and make them want to engage with your message.

Display Ads

Display ads appear on the right-hand side of LinkedIn pages and are an effective way to reach a broad audience. When designing your display ad, make sure to use high-quality images that are relevant to your message and brand. It’s also important to keep your message clear and concise.

The medium rectangle is the most commonly used size and is an effective way to showcase your brand or product. The wide skyscraper is a taller version of the medium rectangle and can be used to showcase longer product images

or more detailed information. The leaderboard is a larger size that can be used to promote your brand or message.

In addition to ad size and format, it’s important to keep in mind some general best practices when designing LinkedIn ads. Here are some tips to help make your ads stand out:

• Use eye-catching images: Choose images that are visually appealing and will grab the attention of your target audience.
• Keep your message clear and concise: Make sure your message is easy to understand and gets straight to the point.
• Personalize your ads: Use personalization to make your ads more relevant to your target audience.
• Use a clear call-to-action: Tell your audience what you want them to do after seeing your ad.
• Test different ad formats and sizes: Experiment with different ad formats and sizes to see what works best for your brand and audience.

LinkedIn Ad Size Recommendations FAQ’s

Conclusion

The perfect ad size for LinkedIn varies depending on the ad format, and it’s important to choose the right size to make your ad stand out and grab the attention of your target audience. By following the recommended ad sizes and best practices outlined in this article, you’ll be well on your way to designing ads that will get you the results you want. So, get started and create an ad that will make a lasting impact on LinkedIn.