If you’re looking for a way to reach a professional audience with your advertising efforts, LinkedIn is the perfect platform for you. With over 700 million users, LinkedIn is the world’s largest professional network, and it offers a variety of ad formats to help you achieve your marketing goals.
In this article, we will walk you through the different LinkedIn ad formats and provide you with tips on how to make the most of each one.
Table of Contents
Sponsored Content is the most popular ad format on LinkedIn, and for good reason. This format allows you to promote your content to a targeted audience in their newsfeed. You can use text, images, and videos to promote your content, making it more engaging and eye-catching. Sponsored Content is a great way to increase brand awareness, generate leads, and drive website traffic.
Sponsored Messaging allows you to send direct messages to your target audience. You can customize the message based on the recipient’s job title, seniority, and other characteristics. This format is perfect for promoting your products and services and building relationships with your target audience. However, it’s important to use this format sparingly, as it can be seen as intrusive if overused.
Text Ads are a simple and effective way to reach a professional audience on LinkedIn. You can create small ads that appear in the right-hand column of the LinkedIn homepage and other pages. These ads can include a headline, a short description, and an image. Text Ads are a great way to increase your visibility on LinkedIn and drive traffic to your website.
Dynamic Ads are personalized ads that are tailored to the recipient based on their profile information. You can create personalized ads that feature the recipient’s name, profile picture, and job title. Dynamic Ads are a great way to grab the recipient’s attention and generate leads.
Display Ads are image-based ads that appear on the LinkedIn homepage and other pages. These ads can be used to promote your brand or specific products and services. Display Ads are a great way to increase brand awareness and drive traffic to your website.
Carousel Ads are a new ad format on LinkedIn that allows you to create a series of images or videos that users can scroll through. Each image or video can have its own headline, description, and call-to-action. Carousel Ads are a great way to showcase multiple products or features and drive engagement.
Video Ads are a great way to engage your target audience and increase brand awareness. You can create video ads that appear in the newsfeed, on the LinkedIn homepage, or as sponsored InMail. Video Ads can be up to 30 seconds long and can include captions and links.
LinkedIn Ad Formats Explained FAQ’S
What are the different ad formats available on LinkedIn?
LinkedIn offers a variety of ad formats to suit different advertising objectives. Some of the most popular formats include sponsored content ads, sponsored InMail ads, display ads, and dynamic ads. Each format has its unique features and benefits that cater to specific marketing needs.
What is a sponsored content ad on LinkedIn?
A sponsored content ad on LinkedIn is a native advertising format that appears in the LinkedIn feed of a targeted audience. These ads are similar to regular posts, with the exception that they are labeled as “Sponsored.” Sponsored content ads can include text, images, videos, and even carousel ads that feature multiple images or videos in a single ad.
How does a sponsored InMail ad work on LinkedIn?
A sponsored InMail ad is a messaging format that allows advertisers to send targeted messages directly to the LinkedIn inbox of their intended audience. These ads typically have a personalized greeting and include a call-to-action (CTA) to drive engagement. Sponsored InMail ads are ideal for promoting webinars, events, or gated content.
What is a display ad on LinkedIn?
A display ad on LinkedIn is a graphic ad format that appears on the right-hand side of a LinkedIn page. These ads can include static images, animated gifs, or videos, and they are typically smaller in size compared to other ad formats. Display ads are ideal for brand awareness campaigns and can be targeted based on location, job title, company size, and more.
How do dynamic ads on LinkedIn work?
Dynamic ads on LinkedIn are a personalized ad format that uses a user’s profile information to create a personalized ad experience. These ads typically include the user’s profile picture and job title and can be used to promote job listings, events, or content. Dynamic ads are highly effective at driving engagement and conversions since they are specifically tailored to the user’s interests and needs.
As you can see, LinkedIn offers a variety of ad formats to help you achieve your marketing goals. To make the most of your LinkedIn ad Specs and campaigns, it’s important to choose the right ad format for your goals and target audience. With the right strategy, LinkedIn ads can help you increase brand awareness, generate leads, and drive website traffic.